Management

Marketing (hospitality and tourism direction)

2019-01-08

Core courses:
Communication Management,   
Marketing Strategic 
Introduction to Marketing 
Consumer Behavior  
Advertising Management 
Marketing Research  
Media Planning  
Branding strategy  
Internet Marketing   
Marketing Financial Services 
Pricing Strategies 
Strategic Marketing Planning and Management 
International Marketing Management 

Front office operation
Housekeeping Operation
Food and Beverage Skills
Food Production Operation
Introduction to Tourism and Hospital
Introdution to Hospitality
Chinese for Hospitality
English for Hospitality

Contact Us

School of International Education
Beijing Institute of Graphic Communication

Address: No.1 (band -2)Xinghua Street, Daxing District, Beijing, 102600, P. R. China

Miss. Chen Miaoling
Dean
School of International Education
Phone: +86-10-60261617
Email: chenmiaoling@bigc.edu.cn

Miss. Wang Ying
Deputy Director: Foreign Affairs Office
Phone: +86-10-60261010
Email: wangying@bigc.edu.cn

MIss. ZHANG Aili
Supervisor of Degree Programs
Phone: +86-10-60261636
Email: zhangaili@bigc.edu.cn

Miss. Zhou Yan
Supervisor of Non-Degree Programs
Phone: +86-10-60261557
Email: studychinese@bigc.edu.cn